by Shankar Poncelet | May 18, 2017 | Business Strategy, Marketing
Your Website – A Complementary Marketing Tool As a web developer, I sure appreciate the importance business owners assign to my trade, but at the same time, I feel a professional obligation to let you know that your website is not your primary marketing tool....
by Shankar Poncelet | May 7, 2017 | Marketing
Whenever we write for marketing purposes, it is important to write for our potential customers, and not for ourselves. In other words, we have to think about what matters to them! It’s not an easy task to see the world through someone else’s eyes, but we...
by Shankar Poncelet | Apr 13, 2017 | Design and Development, Services
How To Secure Your Website I apologize in advance since this will be a more technical article. Nonetheless, the topic is unavoidable for every website owner. I try to keep the language simple – promise! There are two components that keep your website secure, and...
by Shankar Poncelet | Apr 3, 2017 | Business Strategy, Marketing
How To Make Your Business Stand Out One question always comes up when I plan my customers’ websites and marketing strategy – what should we say, how should we say it, and why should we say it? I would love to have you among my subscribers. Get articles...
by Shankar Poncelet | Mar 26, 2017 | Business Strategy, Marketing
How To MarketĀ In a Fun, Entertaining and Helpful Way I think that most businesses are actually being obnoxious with how they choose to implement their digital marketing strategies. I may even be guilty of that myself. I would love to have you among my subscribers. Get...