Good Keyword Research helps business owners in every aspect of operations. Whether you need to prove a concept, improve your SEO, or decide on what your next marketing campaign should focus on – proper keyword research can make all the difference in the world.
It is important to find keywords that your customers would search for when they are looking for your services. Most new potential leads will search for the service or product they are looking for, rather than your business’ name.
If you sell houses in San Antonio, then potential customers will search for “Single-family home in San Antonio.” They wouldn’t look for “Shankx Real Estate Company.”
The key is to think like a customer using Google to find information about a service or product they would like to acquire. How would a layman look for your service?
Think about how your customers talk about you. You may have been introduced to someone they know and they described you in a way you would have never thought of. For instance, web developers are often referred to as web designers by the general public.
Create a spreadsheet containing all your keyword ideas and try to define a set of primary keywords. These primary keywords will guide how you will structure your website. Ideally, you want one primary keyword per page on your site.