by Shankar Poncelet | Dec 19, 2018 | Personal, Self Improvement
I know you haven’t heard from me since February but I was never gone 🙂 2018 was an eventful year for me. My girlfriend and I went separate ways and life had to go on. Don’t worry, both Luisa and I are doing fine. If you want to know more about how that...
by Shankar Poncelet | Jun 6, 2018 | Marketing
Good Keyword Research helps business owners in every aspect of operations. Whether you need to prove a concept, improve your SEO, or decide on what your next marketing campaign should focus on – proper keyword research can make all the difference in the world....
by Shankar Poncelet | Feb 11, 2018 | Business Strategy, Services
So What’s Planned For 2018? I have had more requests for websites within the first week of this year than I had in some months of 2017. I believe in momentum in my business. If you constantly work on what you are passionate about, then you will attract that...
by Shankar Poncelet | Oct 15, 2017 | Business Strategy, Marketing
Why do you need to develop a desirable market position? Better Leads – Higher Conversion Rates Your positioning statement consists of two elements: Who do you serve and what problem do you solve for them? Ideally, your company’s name is a synonym for the service...
by Shankar Poncelet | Aug 27, 2017 | Marketing
3 Rules of Web Content Writing Writing good content has the potential to save you thousands of marketing dollars. If your website gets plenty of free organic traffic, you can use the money to invest in other areas of your business. When you’re writing web content,...
by Shankar Poncelet | Aug 5, 2017 | Self Improvement
Powerful Habits The actions you take everyday matter far more than isolated outbursts of creativity, or motivation. Whether in business or life, the actions we take on a regular basis are those that bring us forward (or down to our knees). Many successful individuals...
by Shankar Poncelet | Jul 12, 2017 | Technology
Cyber Technology and Internet of Things Most technological advances in history have unfolded over decades and centuries of incremental steps. This is no longer true as we have entered the era of cyber technology and the Internet of Things. Progress now happens so fast...
by Shankar Poncelet | May 18, 2017 | Business Strategy, Marketing
Your Website – A Complementary Marketing Tool As a web developer, I sure appreciate the importance business owners assign to my trade, but at the same time, I feel a professional obligation to let you know that your website is not your primary marketing tool....
by Shankar Poncelet | May 8, 2017 | Design and Development, Self Improvement
So You Want To Become a Coder? If you have ever thought about learning how to code, then you fit into a general trend of our times. Some argue that coding is part of being literate these days. I think that coding is a super power. If you master a programming language,...
by Shankar Poncelet | May 7, 2017 | Marketing
Whenever we write for marketing purposes, it is important to write for our potential customers, and not for ourselves. In other words, we have to think about what matters to them! It’s not an easy task to see the world through someone else’s eyes, but we...
