by Shankar Poncelet | Oct 15, 2017 | Business Strategy, Marketing
Why do you need to develop a desirable market position? Better Leads – Higher Conversion Rates Your positioning statement consists of two elements: Who do you serve and what problem do you solve for them? Ideally, your company’s name is a synonym for the service...
by Shankar Poncelet | Aug 27, 2017 | Marketing
3 Rules of Web Content Writing Writing good content has the potential to save you thousands of marketing dollars. If your website gets plenty of free organic traffic, you can use the money to invest in other areas of your business. When you’re writing web content,...
by Shankar Poncelet | May 18, 2017 | Business Strategy, Marketing
Your Website – A Complementary Marketing Tool As a web developer, I sure appreciate the importance business owners assign to my trade, but at the same time, I feel a professional obligation to let you know that your website is not your primary marketing tool....
by Shankar Poncelet | May 7, 2017 | Marketing
Whenever we write for marketing purposes, it is important to write for our potential customers, and not for ourselves. In other words, we have to think about what matters to them! It’s not an easy task to see the world through someone else’s eyes, but we...
by Shankar Poncelet | Apr 3, 2017 | Business Strategy, Marketing
How To Make Your Business Stand Out One question always comes up when I plan my customers’ websites and marketing strategy – what should we say, how should we say it, and why should we say it? I would love to have you among my subscribers. Get articles...
by Shankar Poncelet | Mar 26, 2017 | Business Strategy, Marketing
How To Market In a Fun, Entertaining and Helpful Way I think that most businesses are actually being obnoxious with how they choose to implement their digital marketing strategies. I may even be guilty of that myself. I would love to have you among my subscribers. Get...
